Actions when performing SEO services

We divide the process of carrying out SEO services in two stages: site work and care for the site. 1. Work on site (on-page) The most important steps in this stage are: • Introduction to the files on the site and making accurate quote fixed price; • Create a full backup of the files on the site; • Define a set of appropriate search terms: keywords and phrases - performed a study of the competitiveness of the words and the volume of demand; • Assessment of popularity before starting work: ranking, Alexa rankings, PR rank, number of visits; • Identify required quantity and uniqueness of the texts of the site; • Add the meta tag description, keywords and validation tag to be certified site to Google, in order to make monitoring; • Create dynamic title, description and keywords tags - different in different pages; • Add the correct title tags for H in most pages; • Create "links table" - saturation internal links between pages; • Select the text containing keywords and adding alt attributes to images (text submitted by the client); • Determining the relative priority of pages; • Create, upload and send to Google at Google sitemap file. For dynamic pages creates a dynamic Google sitemap ping to search engines; • Creating and uploading a file robots.txt; • Content analysis and change texts (with the consent of the owner); • Valid, well-structured XHTML code world standard W3C - clearing the site of HTML errors; • Analyze and fine tuning the site in GWT (Google Webmaster Tools); • Change the footer of the site, he added descriptive sentences containing keywords and duplication of the most important navigation links; • Create a 404 page with Google Search it - on this website falls visitor who wrote the wrong address in the browser; • Create a counter on the site or replacement if used inappropriately; • Creating an RSS feed; • Creating a Facebook fan page; • Manually add web directories, search engine registration, adding to the social websites for sharing links and microblogging, and adding in the thematic web catalogs (total of at least 60 different sites); • Periodic evaluation of grading and attendance reporting website performance. The average price for a main stage optimization seo site is 500 lev per month, you must pay for four months. The price depends on the complexity of the site and increased in the following cases: • The need to shift from HTML to PHP pages; • processing of parts of the site such as images containing text, Flash or JavaScript drop-down menus and replacing them with text-based navigation; • the need to improve the usability of the site; • multilanguage site; • need to change the texts in the CMS or database; • previous incorrect attempts to optimize the site; • coding or intentionally hinder readability of the code on the site, poorly written code. These and other factors offer expensive, so before giving the exact price of the offer is needed FTP access to the site to get acquainted with the files on the site. 2. Care site (off-page) This stage is associated with the maintenance and subscription SEO typically takes at least one year. • Perform link campaign - to put links to your site on other sites selected topic. Links are hiring or doing a link exchange. • Regular monitoring is done online: ranking, number of visits, popularity. • Periodically adding content in any form such as: news, articles or new pages. New content links to you in social networks and is associated with RSS. • Creation of promotional articles with links to their website and razprastranenie on other sites such as this directory for articles - very good SEO effect and a good increase in traffic. • Can be installed blog, forum or CMS to easily add content. • Manage PPC (Pay Per Click) advertising (eg Google Adwords) - periodically set of keywords in order to reduce cost per click. • If requested by the customer can create a Mini Net - a system of auxiliary sites leading to the main business site. Proper construction of such a system and the completion and content slowly. If done properly SEO effect will be very good. • Diagnosis of the site include: periodic monitoring accessibility to the site. Sometimes due to poor site hosting provider is often unavailable or loading rate is too slow. This led to a decline in the position of the site and can ruin performed SEO optimization. If you add content check website for broken links and valid XHTML code. • Input page (Landing pages). Observe the indicator Bounce Rate and if it is too high can build appropriate input pages and links to them. • Manage Facebook fan page - Social Media Management. • Negotiations to exchange links with other sites and assess the severity of the links. • Other non-standard methods of advertising and promotion web site on the Internet according to the specific project.